For what it's worth, I really like my buddy's ideas, and I'm quite looking forward to seeing what he eventually puts together.
First off, welcome to the exciting and often frustrating world of independent and small press publishing. I’ve been doing this off and on for more than a decade now, and my number one takeaway is that you have to enjoy what you’re doing for its own sake. This isn’t Field of Dreams where, “If you build it, they will come.” So many people are producing so much content right now, reality is that it’s very easy to get ignored. However, if small and independent producers put out tons and TONS of crap, it’s also true that they put out more truly great, truly original ideas than Corporate America ever can or will. That is both good and bad, but it’s definitely the truth.
|This movie is a great metaphor for independent publishing.|
Dungeons and Dragons campaign for my kids and then wrote about it over the course of a few weeks. Lots and lots of gamers read that because they too wanted to run games for their kids. There was an idea there, D&D for Kids, and it would have served as a useful value proposition had I been willing to do it more frequently. Similarly, when I write about Army Football, I ALWAYS do statistical breakdowns because that’s the kind of thing that no one else is doing. It makes my football stuff unique from what you see from Army beat writer Sal Interdonato or GoBlackKnights.Com. That’s why folks come to me even if they don’t necessarily realize it. I’m very good with mathematical analysis, and I know how to explain that analysis in terms that are easy to understand.
What I don’t do is break news. I leave that to Sal because that is his actual job.
1. Platform. I recommend something free. Using Blogger is good because it’s a Google product, and it therefore integrates easily with Google AdSense. But WordPress is also easy to use.
2. Finding an audience is tough. I started a small press comic company called Proletariat Comics way back when, grew it by interacting online with the indie comics community, and then took it to the first NYC Comic Con. Then we started a free online literary quarterly. All of this was working, albeit slowly, until we had a flood at my house, and then I shut the business, so I could redirect my personal cash flow.
I started the blog a few years later and have kept it small on purpose. I market it to my friends and to whoever else cares, but if it ever blows up like PBR started to, I’ll shutter it the next day.
3. To start, I would set internal milestones. Know what you’re trying to accomplish, and get your messaging straight. Think about design and make that work. Set up your advertising via Google AdSense. Publish, and archive your previous work.
From there, I think we can talk about outreach.
Does that help?