Watching the combined United Football League (UFL) struggle this week to build and maintain an audience reminded me of some of AEW’s recent struggles with ratings and attendance.
The UFL is, of course, the fifth recent attempt at launching a spring league of American Football in the United States, following on from the AAF, XFL 2.0, XFL 3.0, and the USFL. This newest league is an amalgamation of the most successful half of the XFL 3.0 -- the one owned by The Rock -- and the most successful half of the USFL. It’s notable because it’s launched to markedly less overall fanfare amongst the general populace of football viewers than several of these other leagues. This has happened despite the UFL producing by far the best on field product of any spring football league in American history.
It reminded me of AEW in the sense that AEW has also struggled to maintain buzz and overall audience despite producing the best, most consistent in-ring product of any major American pro-wrestling brand.










